Holiday Inns pulled out of the deal a month later. Īfter less than a month in operation, Holiday Inns agreed to buy the Brighton for $121 million in cash and stock plus assumption of the property's $37 million mortgage. Early marketing featured Bert Parks as a spokesman, and the slogan 'Brighton Up'. The developers hoped that the Brighton's quiet atmosphere and small size, about half that of the city's other casino hotels, would prove attractive to high rollers. The Brighton was the fourth property to open following the 1977 legalization of casinos in Atlantic City, and the first to be built from the ground up, rather than as a renovation of an existing hotel. The Brighton Hotel & Casino was built at a cost of $70 million by Greate Bay Casino Corporation, controlled by two local businessmen, Eugene Gatti and Arthur Kania. The first Brighton Hotel (originally named the Brighton Cottage) was opened in 1876 on the site that would eventually become the Sands. It was adjacent to The Claridge Hotel and its parking garage was adjacent to the Madison Hotel. It consisted of a 21-story hotel tower with 532 rooms and a 5-story podium housing the 57,045 sq ft (5,299.7 m 2) casino, restaurants, shops, and various other amenities.
It was formerly known as the Brighton Hotel & Casino. Sands Atlantic City was a casino and hotel that operated from Auguntil Novemin Atlantic City, New Jersey. Hotel and casino in Atlantic City, New Jersey Sands Atlantic City